Geographical Origin Consumer Cases On The Rise

When shopping for everyday items, it’s not only what’s inside the package that counts. Consumers care about the product’s background, and rightfully so. It comes as no surprise that geographical origin lawsuits for consumer products are becoming increasingly common. Just recently, on February 27, 2019, a collection of Kona, Hawaii coffee growers filed a class action lawsuit against various retailers (including Costco, Amazon, and Kroger) for selling “Kona” coffee, which is well-renowned for its exquisite flavor profile and quality, despite the products containing only trace amounts of Kona coffee beans, or none at all. The growers’ complaint can be found here.

Faruqi & Faruqi, LLP is at the forefront of protecting consumers against similar deceptive advertising practices, including products purporting to be from Kona, Hawaii. On September 26, 2018, Faruqi & Faruqi succeeded in certifying a class of Kona beer consumers alleging that Craft Brew Alliance, Inc. intentionally misleads consumers into believing that its Kona Brewing Co. brand beers are brewed in Hawaii when they are brewed in the mainland United States.

Similarly, on January 31, 2019, our attorneys filed suit against Godiva Chocolatier, Inc. on behalf of Godiva consumers alleging that Godiva misleads its consumers into believing that their “Belgium 1926” branded chocolates are made in Belgium when they are made in Reading, Pennsylvania.

If you are a consumer seeking to alert us of similar deceptive advertising practices, please contact us here. We look forward to hearing from you.

About Faruqi & Faruqi, LLP

Faruqi & Faruqi focuses on complex civil litigation, including:  securities, antitrust, employment, and consumer class actions. The firm is headquartered in New York, and maintains offices in Delaware, Pennsylvania, Georgia and California. Since its founding in 1995, Faruqi & Faruqi continues to serve as lead or co-lead counsel in high-profile cases that ultimately provide significant recoveries to investors, consumers and employees.

To contact the author of this blog or the offices of Faruqi & Faruqi, please contact us at (212) 983-9330.

About Joshua Nassir

Joshua Nassir is an Associate in F&F’s Los Angeles office.  Josh focuses his practice on consumer class actions, representing plaintiffs in a variety of consumer fraud and false advertising cases.

Posted by Joshua Nassir

Associate at Faruqi & Faruqi, LLP
California Office
Tel: (424) 256-2884
Fax: (424) 256-2885
Email: jnassir@faruqilaw.com
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